Two-thirds of success in planned giving is the result of effective marketing. The eMarketing presentations explore practical ways of reaching donors and professionals through websites,email and eLiterature marketing. Understand the best ways to use eAcquisition techniques to draw donors to your site. Learn how to combine eMarketing with your overall marketing strategy and increase web contacts over time.
Instructors: Charles Schultz, June Kim, Jennifer Malm
Learn how to launch effective campaigns for the most popular gifts. Because wills, bequests and gift annuities are some of the easiest and most frequently made planned gifts, they should be marketed in a way that creates impact. Learn how to launch an effective campaign using your website, newsletters, ads and brochures and discover how electronic and print media can boost your organization's results.
Moderator: Ardis Schultz
Hear successful GiftLegacy website subscribers discuss practical challenges and solutions involved in eMarketing. Back by popular demand, this session discusses actual experiences of the eMarketer of the Year award winners who have collectively raised over $100 million in eGifts over the past two years. Each panelist will discuss their eMarketing experiences and the strategies that worked resulting in eGifts. Attendees will be able to address questions to the panelists.
Instructors: Sandra Henningsen, June Kim, Jennifer Malm, Tyler Bacon
The Internet, social media and eMarketing is in constant flux. You need to stay on top of the latest trends and strategies to effectively reach your donors in 2010 and beyond. This discussion, led by Crescendo’s four eMarketing experts, will focus on the latest online planned giving strategies, new web design ideas and content management options to help you market gifts better than ever. Come hear about what’s new in the world of online marketing including the much awaited online Wills Planner, a new strategy which will motivate your donors to create bequests for your organization.
Instructors: Heidi Lundgren, Dalin Brinkman
Learn how to bring all your marketing efforts together into one concentrated effort. From print, to email, and to the web, this seminar will walk you through the basics of creating a unified campaign. You will learn the basics of campaign assessment and measurement, web and print best practices and much more!
